Livestream is secure and a great tool to generate authenticity and instant excitement. But it’s only safe if you are in control of your servers and internet connection.
VICE Media enlisted CPHLIVE as consultants responsible for Coke Stream productions in Bucharest, Rome and Krakow with world-class pop stars in front of thousands of fans as part of Coca Cola’s worldwide Taste The Feeling campaign.
After a technical analysis and monitoring of the internet in Bucharest, including an assessment of server stability, we quickly realised that producing a tv-quality live stream – which was at the same time 100% reliable – would prove too risky.
Instead, we advised a non-live video production setup, which would guarantee the best and safest quality of production, dodging the risk of any of technical difficulties and the potential of spoiling a great party.
A smooth and enjoyable production. Coca-Cola and Vice Media were happy about the final result and our technical advice and have hired us for further expeditions around Europe. Hurrah!
Watch out Europe, here we come!