TEENS, MUSIC AND INNOVATION
Born between the mid-1990s and early 2000s, Generation Z includes more than 2 billion people worldwide and holds more than $44 billion in annual purchasing power … and their expectations towards a brand are high.
This has forced traditional companies like Coca-Cola to change the way they perceive and think marketing. Together with VICE they embarked on new adventures to look at, how they as a company could work more as a publisher. How can Coca-Cola create content that is valuable to the teenager and doesn’t have anything to do with they product?
As a pilot towards a bigger vision (that we cannot say anything about), we worked together on creating unique music experiences in Central and South Europe as well as Squad goals.
We love Teenagers – they are such creative thinkers and curious bullshit-resistant humans.
˚ Scroll down to see some of the content we made in close collaboration with VICE and Coca-Cola